Welcome back for part two of our Business Strategies series! We’re diving into the cumulative 2022 sales data for all Instaproofs users, looking for patterns, trends, and missed opportunities. Your business success is our biggest focus.

Data-driven decisions get better results,
faster, with less frustration.

In this article, we’re going to focus on purchasing statistics, gallery statistics, and a little bit of marketing.

We hope that you can use this data to see where you may be able to make simple adjustments to level-up your sales, and in turn, level-up your business.

Note: These are not predictions or guarantees of future results.

Purchasing Statistics

SHipping rates

A key part of running a profitable business is making sure you’re covering your costs. Seems elementary, but once the business gets rolling, details like this can fall by the wayside. Below are average shipping rates for Instaproofs users. Check out the chart, then check out your current shipping rates. Are you pleased with what you see? There’s always opportunity to make adjustments.

Best sellers

Across the board, these are the prints and products that are selling at highest volume. Are you offering these options? Marketing them? Putting focus here when it’s time for a sale? Comparing your business to someone else’s is not always a recipe for success, but noticing what other folks are successfully selling could be just the helpful hint you’ve been looking for.

Best Selling Print Products
Overall best selling products, by volume:
4x6 Lustre Prints
5x7 Lustre Prints
8x10 Lustre Prints
11x14 Lustre Prints

Best Selling Sizes, by Product Type
Canvas: 11x14, 16x24, 16x20, 24x36
Fine Art: 5x7, 8x10/8x12, 4x6, 11x14
Framed Prints: 11x14, 5x7, 8x10, 16x20
Metal Print: 5x7, 8x10, 8x12, 16x24
Acrylic Prints: 20x24, 16x24

Best Selling Non-Print Products
Multiple Print and/or Download Packages
Full Gallery Downloads (Full Res, Medium Res, Low Res)
Custom Christmas Cards
Gallery Extensions
Magnets

Best Selling Add-Ons
Digital Download
Retouching Services
Upgraded Paper Types (Fine Art, Deep Matte, etc.)
Upgraded Edges (White Borders, Deckled Edge, etc.)
Add Print Mounting (Styrene, Matboard, etc.)
Upgrade to Canvas
Upgrade to Framed Print
Upgrade to Metal Print
Add Matting

Digital sales

Digital sales are often a hands-off, easy method for quick sales. Below are sales statistics from Instaproofs users in 2022—are your prices at least meeting this community standard? If not, we encourage you to consider raising your prices.

By the way…if imposter syndrome is keeping your prices too low, hear it from us first: the photographers you most admire want you to raise your value and raise your prices.

Average Digital Download Prices (Single Image)
640px: $10.00
800px: $13.61
1280px: $10.85
1800px: $14.20
2800px: $20.00
Full Res: $19.99

Best Selling Digital Download Sizes
Full Resolution (72%)
Small/Web Resolution (21%)
Medium Resolution (7%)

Gallery Statistics

galleries

When are your busiest months? Your most profitable? Can you anticipate the time of year you’ll routinely slow down? Plenty of us have a vague answers for these questions, which is fine. When we upgrade our answers to certainty, however, we equip ourselves with the data we need to get creative, employ strategy, and maximize results throughout the year.

Do you want to create a slow season? Great! Protect it!

Would you rather have consistent profit across the year? Fantastic! Where are your gaps? What could you leverage during those months that you’re not currently thinking about?

You can check out your personal gallery statistics here.

Number of Galleries Created, By Month
Oct → 14.6%
Nov → 13.4%
Sep → 9.9%
Dec → 9.7%
Jun → 8.2%
May → 8.1%
Apr → 7.8%
Aug → 7.8%
Jul → 7.0%
Mar → 5.9%
Feb → 4.1%
Jan → 3.6%

Below we have a few numbers regarding the quantity of images per gallery type. Use this how you will—you may find value in examining how your data looks next to the average (and remember—your’e running your own business, this information is meant to empower you, not create distress), or you may even want to look at the gallery types to brainstorm new options for your business. Never tried sports photography, but finding yourself intrigued? That’s neat!

Average Number of Images Per Gallery Type
Anniversary → 103
Boudior → 119
Bridal → 198
Commercial → 181
Dance → 483
Editorial → 177
Engagement → 183
Equine → 1101
Event → 338
Family → 128
Fine Art → 191
Kids → 77
Lifestyle → 147
Maternity → 104
Mini Sessions → 66
Models → 130
Nature → 48
Parties → 595
Pets → 316
Photo Booth → 189
Portrait → 130
Reunion → 239
School → 397
Senior → 105
Sports → 571
Travel → 53
Wedding → 849

Marketing

Social

Instaproofs offers clients (and photographers) the option to share their images online via social media. Email is our most often used option, followed fairly closely by Facebook. How are you encouraging your clients to celebrate their images—and, as a byproduct, promote your business—via social sharing?

Social Sharing
Email → 43.0%
Facebook → 37.0%
Twitter → 13.4%
Pinterest → 6.5%

gallery customization

Set the mood! At no extra charge, Instaproofs provides options for musical accompaniment for gallery viewing. Here are the favorites of our users:

Top 20 Favorite Slideshow Song Selections
Looking at You by Staci Frene (Children)
Hardknoxville by Stock20 (Acoustic Rock)
You're the One by David Keen (Children & Weddings)
A Little Heaven by Daniel Ho (Weddings & Family Portraits)
I'm Beautiful by Faith Rivera (Bridal, Boudoir)
You are Loved by Tami Mulcahy (Children)
Sun Kissed by Bradley Mariska (Piano)
Autumn Song by Bernard Weinstock (Piano)
Angel Eyes by Brenda Harp (Children & Weddings)
Hazel Stars by Spencer Arntsen (Guitar, Acoustic)
Forever More by Joe Bongiorno (Piano)
Cup O Joe by Daniel Ho (Engagement & Wedding)
Danish Runaways by Micah Dahl Anderson (Relaxed)
My Everything by Violaine (Bridal)
Power of a Dream by John Morgan (Neo-classical, Finger Picking, Guitar)
Good Day by Beth Champion Mason & Leah Martensen (Weddings, Seniors, & Children)
15 Years by Thomas James (Piano)
Heavens Place by Ben Campbell (Piano)
Together by Joe Bongiorno (Piano)
Claire de Lune by Laura Sullivan (Piano)

Love this data? We have one more in this series, coming up next month!

Want to learn something specific? Drop us a line and let us know, and we’ll do our best to support you and your business growth!

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